Whenever you try to take on the task of designing your own business card, remember the core values that make your insurance business go round: reliability and trust. Potential customers will never deal with you, much less buy from you, if you don't gain their trust first. This is the main reason why it is important to have your business card reflect your trustworthiness.
This connotes that while some ideas might work well with insurance business cards, others might not. Never be carried away and choose a card just because it is colorful, flashy, and it looks pretty at first sight. This is precisely the kind of card you need to avoid making for customers often perceive it as a trick you purposely made to work on their minds. It has 'distrust' written all over it and covers you with the feeling of unreliability.
This does not entail that you should not consider originality though - of course you can. But make sure your originality does not come in the way of the trust and reliability you are trying to convey. So lets mark up some original ideas for insurance business cards. For instance, if you are a home insurance dealer, how about you design your business card into a small house, wherein texts about your best policies can be uncovered by opening the windows and doors. This is a magnificent way of getting your message through without destroying the already-established trustworthy position of your company.
Or how about a card designed like folded money - when one unfolds the money, your contact information and some of your top policies will be visible. But this theme is just 1 version you can apply. Another is to have a card shaped like a traditional piggy bank, with a slot in the top. The side of the piggy bank can contain your printed contact information, and you can design a card with policies and select information that you think appeals to your clients, and have look like it's being inserted on the top-slot of the piggy bank. This is an excellent method to mix uniqueness with sales, combining both, and creating a business card which is interesting, and more importantly, one that is capable of opening the path on making a sale; the business cards' sole purpose.
There is really a universe of ideas out there that you can use, you just have to use a little ingenuity. A card fashioned after a medicine capsule is a great idea for medical insurance. You can also design it so that the two halves of the capsule can be separated, revealing a card in between which contains your contact information or your best policies.
There are even more ideas possible - how about designing your business card with the likeness of a credit card. Insurance cards can also be in the form of an umbrella, as it presents a sense of universal protection and security. Specific long term life and child-based insurances and their policies can also be shown in a nest-shaped card with an egg in it.
Always bear in mind that every good business card must exude reliability, protection, and security. If you can come up with a card that has all of those qualities and is genuine as well, you are getting your hands on something that will efficiently work to improve and complement your business.
This connotes that while some ideas might work well with insurance business cards, others might not. Never be carried away and choose a card just because it is colorful, flashy, and it looks pretty at first sight. This is precisely the kind of card you need to avoid making for customers often perceive it as a trick you purposely made to work on their minds. It has 'distrust' written all over it and covers you with the feeling of unreliability.
This does not entail that you should not consider originality though - of course you can. But make sure your originality does not come in the way of the trust and reliability you are trying to convey. So lets mark up some original ideas for insurance business cards. For instance, if you are a home insurance dealer, how about you design your business card into a small house, wherein texts about your best policies can be uncovered by opening the windows and doors. This is a magnificent way of getting your message through without destroying the already-established trustworthy position of your company.
Or how about a card designed like folded money - when one unfolds the money, your contact information and some of your top policies will be visible. But this theme is just 1 version you can apply. Another is to have a card shaped like a traditional piggy bank, with a slot in the top. The side of the piggy bank can contain your printed contact information, and you can design a card with policies and select information that you think appeals to your clients, and have look like it's being inserted on the top-slot of the piggy bank. This is an excellent method to mix uniqueness with sales, combining both, and creating a business card which is interesting, and more importantly, one that is capable of opening the path on making a sale; the business cards' sole purpose.
There is really a universe of ideas out there that you can use, you just have to use a little ingenuity. A card fashioned after a medicine capsule is a great idea for medical insurance. You can also design it so that the two halves of the capsule can be separated, revealing a card in between which contains your contact information or your best policies.
There are even more ideas possible - how about designing your business card with the likeness of a credit card. Insurance cards can also be in the form of an umbrella, as it presents a sense of universal protection and security. Specific long term life and child-based insurances and their policies can also be shown in a nest-shaped card with an egg in it.
Always bear in mind that every good business card must exude reliability, protection, and security. If you can come up with a card that has all of those qualities and is genuine as well, you are getting your hands on something that will efficiently work to improve and complement your business.
For you to be able to make qualified insurance leads, you need to familiarize yourself with the basics of direct marketing techniques and insurance and financial plans. After reviewing and reading about it, you can also avail of free insurance leads or buy them. At insurance-leads-advisor.com will help you in deciding what leads to buy for better quality, and make your own.
Article Source: http://EzineArticles.com/?expert=Tyler_Powers
沒有留言:
張貼留言